We have created a new, user-friendly site for choosing a cruise. Each page was thought out and approved by the customer. We built a design with good fonts, high-quality layout, correct accents, icons, similarity. We paid maximum attention to details.

Tasks

  • Create the convenient site for Cruise-life customers;
  • Improve usability;
  • Make a beautiful and easy site;
  • Stand out against competitors

Decision

We have developed a modern site for existing and potential Cruise-life customers, which allows you to quickly and conveniently use all the company's services, such as search for a dream cruise, registrate a cruise and pay for it. You can also follow the news of cruise companies and their discounts.

laptop gull gull cloud cloud

Analytics

We conducted a competitive analysis, during which the pros and cons of the client's website were revealed. We created CJM in order to identify the target audience and pull the problems that bother users to the surface and solve them. After all the necessary research, we created the design structure of the interface of the future site in wireframe.

analytics analytics analytics analytics analytics

Comparison

Main

Before
comparison
After
comparison

Cabin selection

Before
comparison
After
comparison

Directions

Before
comparison
After
comparison

Discounts

Before
comparison
After
comparison

Search

Before
comparison
After
comparison

Cruise selection

Before
comparison
After
comparison

Design difference Before and After

During the work, we identified difficulties and inconvenience for users who trying to buy a cruise. The site had a large amount of information that needed to be combined, grouped and streamlined. You can track the progress of work and the differences between the old and the new design.

Tour details

Before
comparison
After
comparison

Conception

The site is based on a block design that helps to use the space effectively. The main navigation panel divides all content into main sections, which are divided into sub-sections, which allows a visitor to find the topic of interest as quickly as possible.

Cruises

До
comparison
After
comparison

Adaptive web design

The site is fully and correctly functioning on all devices.

adaptive

What features were developed

features
features
features
features
features
features
features
features
features
features

Menu

We added language and currency management to the menu, you can also log in to your account for easy use of the site, and if the client needs help in choosing a cruise, we added the possibility of automatic call back or self-call to the manager, added convenient search throughout the site, made the interface light and air, and also removed heavy colors.

Popular Cruises
features
About Company
features
Customer Reviews
features
Search
features

Liners

We have created a separate page with liners for a more convenient selection of cruise companies, leaving in the foreground only the most necessary functions for the user.

Selection of Cruise
features
Liner Types
features
Menu
Desktop features
Tablet features
Mobile features

Deck and cabins

On the site it is possible to view different decks from 1 to 13 and view variations of cabins with different rates from internal cabins to the suite. We made the interface of the site concise, intuitive and convenient. We turned out the usual functionality and design for users.

Deck Selection
features
Cabin Selection
features
404
features

Results

Based on the results of the work done, we developed a functional and convenient site for Cruise-life, which promotes business recognition, growth in the number of new customers, positively affects the image of the company, supports interest in the company among regular customers, and also improves the quality of customer service.